Adult women’s bodies change throughout multiple life cycles, and the likelihood of experiencing incontinence increases as they age. Let’s take a closer look at some of the key life stages women experience, and how you can help make them easier by recommending the right TENA products. Your service and expertise will keep your customers coming back over a lifetime of changes.
Because childbirth weakens the pelvic floor, it’s common for women to experience little leaks when they laugh, cough, or sneeze after giving birth. Post-partum incontinence is very common. TENA products hold the top spot on the market and using premium products can help new mothers stay fresh, comfortable and confident while their bodies recover.
TENA Light liners are thin and discreet, and offer Triple Protection from leaks, odour and moisture. Alternatively, our TENA pads offer secure, discreet protection against drips and leaks.
There are 48 symptoms of the menopause (yes, 48!) and bladder weakness is one of the most common. This is mainly because the body produces less estrogen, which plays an important part in keeping the bladder and urinary tract healthy. Reduced estrogen levels can result in symptoms like urinary frequency (needing to pee more often), urgency (which sometimes means women can’t quite make it to the loo in time) and urine leakage.
Advise customers that pelvic floor exercises can help control the bladder and little leaks, and lifestyle changes like avoiding caffeine and alcohol (which can irritate the bladder) can help too. TENA is a trusted name in incontinence care. Recommend our discreet, secure products to offer women peace of mind and a boost of confidence that will keep them coming back to your store.
As we age, other forms of incontinence can occur. Functional incontinence happens when people can’t get to the bathroom in time due to mobility issues, other physical or mental impairment, or environmental factors such as poor lighting, or clothing that may be difficult to remove and put on. Mixed urinary incontinence is a common condition in seniors - more so for senior women. This means they can experience symptoms of both urge incontinence (where there’s an urgent need to pee, and they don´t always make it in time.) and stress incontinence (which occurs when sneezing, laughing, or exercising).
There are various medical conditions that are more common to have as we get older that can affect bladder control and function. There are also different medications that are more common to use as we get older with side-effects that impact the bladder, such as diuretics.
Recommending products that will help your customers retain their independence will help you gain their trust and loyalty.
Senior skin is more fragile and slower to heal than young skin, and ongoing exposure to urine and feces can cause irritation, itching and infection. Our TENA products can help keep delicate skin clean and protected, without having to use soap and water.
TENA, a brand of Essity - a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.
